As it is forbidden to advertise directly to customers in Korea, Pfizer designed a interactive ad to promote the pills. The ads were designed as a business card type of promotion and have images of fat and old men on them, which you can give an erection by using your finger.
The campaign was created by Cheil Worldwide, Seoul, Korea, with creative and art direction by Sanghun Yoo and graphic design by Bom communications. The copy and illustration is by Jeonghun Yoo.
