This is the business card of Brian Lam, a designer and illustrator established in Toronto, Canada.
The design proposal takes on communicating in a minimalistic approach. He draw inspiration from Swiss International Style and emphasized heavily on using a structured system for the design. In the development of the brand, he considered all the design of brand materials, letterpressed stationery’s, and miscellaneous brand applications.
The result of the logotype was conveyed through using a combination of the letters in his initials B and L, building up into a unique monogram.
